Bellwether Study Promotion
The ONLY peer-reviewed and academic award winning study of the profession.
The Bellwether Study Promotion Team seeks to promote and raise awareness for the Bellwether Study, an extensive assessment of the PR industry done by BU COM researchers in partnership with PR Week.
Video
PR WEEK and Boston University Discuss the 2019 Bellwether Survey
Survey
Arguably the largest and most comprehensive survey of the field
It identifies the key trends shaping the world of PR, the increased interaction between marketing and communications, the skills required by the next generation of communicators and much more.
This year there are some special questions about the impact of the COVID-19 pandemic on communications and the PR industry.
Awards
Presented at the International Public Relations Research Conference, 2019
Presented at the annual conference of the Association for Education in Journalism and Mass Communication, 2019
Winner of Third Place Paper Award in Teaching at AEJMC, 2019
Contributors
Ray L. Kotcher,
Professor of the Practice
Arunima Krishna,
Assistant Professor
Team Members
Emily Mosley, Team Lead
Wenjun Zhou, Head of Strategy
Ann Yin
Xuemeng Wu
Runci Li
Shiqian Tang
Zihan Luo, Head of Social Media
Yike Bai
Bingxin Ma
Kelsey Littleton
Yitong Qian
Hongping Wu, Head of Graphic Design
Muran Shang
Xinbo Bao
Tina Bai
Melis Basaran, Head of Media & Traditional Promotion
Yuyang Zhao
Dongyuan Dai
Siyu Zhang
Ember Larregui
Sunny Wu